
When I recently visited Target to buy some paper towels, I was immediately struck by the interesting smell that came from the store. It was so sterile and distinctive, the smell that you immediately associate with a hospital. I put the smell aside and got all the items that I needed (and didn't need). I went home happy with my purchases only to realize that I didn't get what I went to Target for in the first place. So when I visited a different Target, I was once again struck by that same smell. I couldn't understand how that same odor, so distinctive and pungent could be duplicated. Then I did some serious thinking, the kind of thinking that could only be achieved at a Target, and realized that there must be some sort of "Target Scent." I bought some popcorn and a drink for $1, found paper towels, and left.